Public information campaign 2017

A new campaign aimed at encouraging smokers to quit was launched in 2016, featuring Gerry Collins, who was diagnosed with lung cancer in 2013 and died as a result of smoking. 

The campaign appeals to smokers to quit before it’s too late.

A new advert entitled ‘Gratitude’ will run in 2017 showing Gerry with family and friends discussing what he is grateful for.The key campaign message is ‘One in every two smokers will die of a tobacco-related disease’.

The other key message is ‘You can quit. We can help. Visit your pharmacist or want2stop.info’

The TV advertisements running as part of the campaign were developed by the Health Service Executive (HSE) in the Republic of Ireland for its ‘Quit’ campaign in 2014.

When the HSE launched the first advertisement in 2014, Gerry said there were three reasons he decided to do the campaign.

“Firstly, it was for myself; a positive thing for me to invest my energy in when dealing with my cancer,” he said. 

“Secondly, I thought it would be good for my family, creating something powerful and meaningful for my kids to look back on. 

“And finally, if even one person stops smoking because of what we’ve done, then it will all be worth it for me.”

View the TV adverts below.

TV advert: ‘Gratitude’

Gratitude shows Gerry with family and friends discussing what he is grateful for.

The key campaign message is ‘One in every two smokers will die of a tobacco-related disease’.

The other key message is ‘You can quit. We can help. Visit your pharmacist or want2stop.info’

The TV advertisements running as part of the campaign were developed by the Health Service Executive (HSE) in the Republic of Ireland for its ‘Quit’ campaign in 2014.

TV advert: ‘Family’

Family shows Gerry interacting with his children and talking about not being there when they might need him.

The key campaign message is ‘One in every two smokers will die of a tobacco-related disease’.

The other key message is ‘You can quit. We can help. Visit your pharmacist or want2stop.info’

The TV advertisements running as part of the campaign were developed by the Health Service Executive (HSE) in the Republic of Ireland for its ‘Quit’ campaign in 2014.

TV advert: ‘I'm a 1'

Gerry Collins talks about his terminal lung cancer.

“My name is Gerry Collins and when I took part in the last ‘Quit’ campaign I believed I had survived cancer.

“If one in every two smokers are killed by cigarettes, I thought I was a ‘two’, I thought I had got away with it. But now I discover that I am a ‘one’.”

TV advert: ‘I wish I was an actor’

Gerry Collins talks about his terminal lung cancer.

“I wish I was an actor because if I was an actor I’d be acting about dying. The reality is I’m not an actor - I am dying.

“I am dying from cancer as a result of smoking. I wish I’d stopped smoking sooner, I really do. I think my life would have been totally different.

“I certainly wouldn’t be sitting here talking to you today.”

You can quit and we can help radio advert

“1 in 2 smokers will die of a tobacco related disease, but it doesn’t have to be you.

“With stop smoking medication and our help, you’re up to four times more likely to stop for good.

“Our QUIT services offer the support you need, and the service is completely free.

“Visit your local pharmacy or text QUIT to 70004 for support.

“You can quit. We can help.”

Campaign poster

Don't be the 1

The campaign poster can be downloaded below.